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Including videos or GIFs pay off in higher engagement among email audiences.Īdding video can increase engagement by 300%. How GIFs and videos improve email engagement Length varies, but shorter is better for videos in email. Unlike GIFs, videos aren’t usually intended to loop. The frame rate is typically far higher than a GIF, which translates to smoother motion and higher quality.
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Like GIFs, videos encode a series of moving images, but can also include audio. If you’ve spent even five minutes on social media, you’ve probably encountered Kermit sipping tea or Rihanna rolling up her window. Because they’re usually short and funny, GIFs are frequently turned into memes or cultural shorthand. Typically, GIFs are just a few seconds in length, though they can be much longer. Since they’re just a series of static images, there is no audio component. They’re essentially digital versions of those flipbooks you had as a kid. GIFs are graphic file formats that combine multiple images to make a looping animation. So which one is right for your email engagement strategy? In fact, interactive elements like videos and GIFs can increase engagement by as much as 73%*.īoth of these formats are increasingly popular among marketers. Īnd dynamic visuals can help you create even more engaging emails. High-quality visual content makes your emails more memorable and appealing, as most people prefer visuals to text. That’s not much! But you can convey so much more if you include interactive visual content. Clideo allows you to loop any length video, and for an infinite number of times.According to one investigation, the optimal length for an email is only 50 to 125 words. However, Facebook says these videos will only loop continuously for up to 90 seconds.
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Please note that uploading videos on Facebook that are 30 seconds or shorter will automatically loop, including clips shared organically as well as video ads.
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All happy? Save back to your device via the green Download button, or - again - select the downward-facing arrow to save time and download straight to your cloud storage accounts. If you want to make some changes, no worries! Just tap the Edit result link and you’ll be taken back to the editor where you can change things up. Once the video processing is done, you’ll be able to playback the looped video to make sure it’s exactly what you wanted before saving it back to your device. We should not that the video will be muted automatically, too. Once you’re happy with your loop video, hit the green Loop button on the bottom right and the clip will begin processing. The loop video will automatically preview once you’ve selected an option.Īt the bottom left, you can choose a new video output format, such as 3GP, AVI, FLV. To loop it, simply select the required number of repetitions from the menu on the right-hand side, or click the Infinity symbol to create an endless GIF. Here you’ll be able to see your clip in the preview panel in the center. Once the video is uploaded, you’ll be taken to the editor tool. You should also note that the tool works with a variety of video formats including MP4, AVI, MPG, VOB, WMV, MOV, and lots more!
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This shouldn’t take long, but all will depend on the video length and the file size. Once you’ve selected your file to upload, it will begin processing in Clideo’s servers. This opens a menu that allows you to upload videos either directly from Google Drive or Dropbox cloud storage accounts. You’ll also notice that on the right-hand side of the button there’s a drop-down arrow. By tapping this, you can upload clips from your personal storage and begin creating your loop. You’ll be greeted by the Loop Video home screen which displays a blue ‘Choose file’ button in the center.
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This link will work automatically, opening up the tool in your default browser from any device - Mac or Windows computer, iOS or Android phone - as long as you’re connected to the internet. To get to work on creating your loop video for Facebook, head over to Clideo’s video looper.
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Read on to learn how to put your video on repeat. Consisting of a section of a clip that repeats endlessly in the form of a slightly longer video file, loop videos are probably best known through Boomerang, an app that was recently integrated into Instagram via the app’s camera as a permanent feature.īut what about Facebook? While the social media site has millions upon millions of users, it doesn’t have the option to create infinite GIFs within its platform like Instagram does. Loop videos or “infinite GIFs” as they are also known, are a really fun and engaging way to enjoy the videos you’ve created.